Ms. Lori Senecal, the current Global CEO of CP+B, was formerly the Global Executive Chairperson of KBS. As the CEO of CP+B, Lori is responsible for driving strategic visions, working with MDC partner agencies, and deepening the MDC’s unique model in a consultative manner. The primary objective of Lori’s role is to fuel growth and cross collaboration. She also plays the leadership role, which helps in partnering with potential clients and optimizes seamless structures when it comes to partner capabilities.
Over the past five years of her role in KBS, Senecal pioneered a new ambition for the industry. The ambition ignited on a movement, which pressed beyond a hyperbole innovation to a genuine invention. Lori Senecal was able to solidify KBS as the brand agency for the creative world. She has a strong belief that it is only through a true invention that a real competitive advantage can be delivered. At KBS, Lori was able to spearhead agency business units, start-up investment, and promotes content creation. Under her leadership, KBS was able to grow from a 250 people domestic agency to a more than 800 people worldwide. She made the agency to be recognized as one of the best places to work in NYC.
Before becoming the Executive Chairperson of KBS, Lori also worked as the President of McCann Erickson. She also served as the Global Chief Innovation Officer for the McCann World Group, where she founded TAG Ideation, a marketing specialty unity.
Lori Senecal regularly provides industrial insight and thoughtful leadership through the New York Times, television appearance, award juries, speaking engagements, and op-eds. She was acknowledged as one of the influential women to watch in 2014 and honored with the Quantum Leap Award. Additionally, Lori is the founder of the Isaac+ Award that celebrates the inventions made by students. See, http://www.forbes.com/sites/marketshare/people/lorisenecal/#1145d45c742c.
When asked about how life experience has shaped her leadership style, Lori believes that her birth order had some impact on her development and helped her shape the type of a leader she is today. While growing up, she managed to break away from being referred as the younger sister of her talented siblings. She had to work hard to carve out her accomplishments and identity. This made her dream big and took bold actions that later made different in her life.