José Auriemo Neto is the president of JHSF a company that is involved in real estate development in Brazil. Business of Fashion launched its annual list of business leaders in fashion. This years list includes José Auriemo Neto who is credited with bringing a change in Brazilian Fashion when he helped develop and establish the Cidade Jardim shopping mall. After university, the successful entrepreneur joined the family business with his first project being the development of the JHSF parking lot management firm Parkbem.
After this success that José Auriemo Neto acquired the rights to develop the Shopping Santa Cruz. He guided JSHF into retail with the establishment of the Cidade Jardim shopping mall. Today the company has a whole retail division under the name JHSF Malls. They include the Catarina Fashion Outlet, Shopping Ponta Negra and shopping Bella Vista.
The company registered for listing on its initial public offer in the Brazilian Securities and Exchange Commision. The plan was to raise between R$ 800 million and R$ 1 billion but unfortunately due to the unstable political situation in the country investors have not been open to buying new stock and the company had to find alternative ways to raise money.
The most notable thing about the Cidade Jardim shopping mall and the other malls that the JHSF Malls has is the fact that they stock high end fashion. José Auriemo Neto has negotiated to have designer brands open up stores in the malls. These include, Hermes, Jimmy Choo, Valentino, Pucci, Brunello Cucinelli and Rene Caovilla. These are meant to cater to their high end clientele who already buy these brand abroad. Out of the 3 million people of who visit the JHSF Malls 55% are A class consumers.
This explains why José Auriemo Neto has been honoured by the Business of Fashion whose english publication hosted a dinner in New York in his honour. He is credited with bringing Hermés, the high fashion goods maker from France, and Jimmy Choo, the UK based women’s shoemaker into the brazilian market.
About José Auriemo Neto
José Auriemo Neto the president of JHSF attended Fundação Armando Alvares Penteado University in São Paulo. He started working at JHSF in 1993.