Selling online isn’t as easy as it seems. The toughest luck you can get is people browsing through your catalog and heading off to other reputable stores to finish their purchases based on information they gathered from your store. Fabletics is trying to turn this around with a new and innovative reverse showrooming technique. The idea is to build a strong relationship with everyone who lands on their store.
The plan involves creating a membership plan with a couple of incentives and reasons that make people stay loyal to the membership. The efforts have resulted in an impressive 30 to 50 percent of store visitors being already members and another 25 percent of first timers becoming members. Fabletics has created a sublime online and offline shopping experience such that anything you try while on the physical store goes into your online shopping cart. In this way, customers can remind themselves of what they loved later on hence improving the chances of finally placing an order.
Fabletics focuses on adding value to the end user and improving customer experience, gamification elements and adding exclusive designs into the equation. This is different from traditional brands that have been identified by price and quality of their goods or services.
With Fabletics, you get a membership model that allows you to personalize your shopping trends depending on what your fashion requirements are. The personalized service helps make your shopping trends easier by giving you the right suggestions at the right time. This coupled with the fact that the good comes at competitive prices means that the additional perk goes a long way into drawing in new customers.
Fabletics is a Kate Hudson brain child and is geared towards taking over the e-commerce market. This is quite a tall order bearing in mind that the niche is quite competitive with over 20 percent of the franchise currently controlled by Amazon.
Her activewear brand has taken on and in just three years, it has grown into an impressive $250 million business. All this success is attributed to the subscription mechanism the company uses to sell clothing to its customers. The first step is to push your customers into subscribed members who identify with the course. After this, it would be easier to understand their preferences hence making it more convenient to convert the better part of your traffic into actual sales.
When asked about how she developed the idea of incorporating dresses into her line, Kate Hudson responded by saying that she is focused on taking the active girl out of town and maintaining her casual wear by wearing Fabletics clothes. Kate asserts that she can wear athleisure on a date night. She continues to posit that athleisure has become accessible and is even comfortable for persons working in the offices. Athleisure works with augers well in any function be it out of town functions, dinner, date or having good times with friends.
Hudson contends that she is not sure whether one can do light exercises or even hike in the dresses. She asserts that the dresses are worn for comfort purposes. One may be active in them and enjoy mobile experiences. Hudson says that one will not have troubles of getting out of a car. When asked about wearing regular bras with the dresses, Hudson asserted that they had dresses such as Tropez dress that comes with in-built bras.
Hudson was asked how she managed to keep her designs sexy but sturdy. In her response, Hudson said that designs of Fabletics are geared towards making people active. This is because most designs are performance focused. Hudson’s brand seeks to ensure that people feel protected without compromising their femininity and sexiness. When discussing about making athleisure high fashion, Hudson replied by positing that the subscription-based athleisure brand is focused on motivating people to be healthy. Hudson argues that for one to undertake high fashion, he or she will need to pay a higher price. Hudson said that owing to her direct contact with consumers, she is able to provide same quality performance at half price. This information was originally reported on Marie Claire Magazine as highlighted in the following link http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
Adam Goldenberg, Don Ressler and Kate Hudson are the founders of Fabletics. Ressler and Adam are the co-CEOs of JustFab Inc. The three came together to form the company owing to the gap in active wear market. Despite the existence of many luxury brands, none was offering stylish and high quality gear at a reasonably affordable price. Because of this situation, the three joined forces in 2013 to create the Fabletics brand. In July 2014, the corporation expanded its operations to France, United Kingdom and Germany. In September of the same year, the company made its way to Canada. By January 2015, over a million orders had been shipped. The company launched its men’s line and expanded to Spain and Netherlands in June 2015. In September and October 2015, Fabletics opened six retail stores in the United States. This information was originally reported on Fabletics as posited in the following link http://www.m2woman.co.nz/2-kate-hudson-reveals-7-super-easy-moves-to-achieve-her-envious-body/