EOS: A Small Startup Blowing Up to Massive Growth

Chap stick was considered a unisex item, used by both men and women, similar to toothpaste or cleanser. But, as Evolution of Smooth (EOS) founders, Sandriv Mehra and Jonathan Teller, found, lip balm was overwhelmingly utilized by ladies as part of their daily habits. In all research studies, customers they addressed clarified that they would lose chap stick tubes in their purses all of the time. Many preferred pots of lip balm that were entering the market, but they didn’t care to apply it with their fingers, since it appeared to be unhygienic. However, one of their most critical discoveries was that women didn’t get a lot of pleasure from applying chap stick.

So they began making an item that would be customized for women’s daily routines, using their own assets and startup capital. (Despite everything they still had not taken in a lot of outside feedback.) They needed to reevaluate the lip balm experience, starting from the earliest stage. For this, they brought in a craftsman who displayed different options or shapes. They wanted to make the chap stick special, without making it unusable or so different from the Target market that it alienated customers.

The greater part of this work has paid off. In seven short years, the Evolution of Smooth brand (evolutionofsmooth.ca) has risen up from a small start-up to a commonly used in-store product. It has even brought forth a large group of copycats. Blistex and Revo (made by OraLabs) have circular lip balms that take a page from EOS’s playbook, while Walgreens and Sephora have made their own versions of the unique EOS lip balm’s spherical design. Today, Evolution of Smooth offers well over a million lip balms per week, which is more than they sold in their first year of business. Their success is still going strong today!

https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA

Buying EOS Lip Balm

If you need to be sure that you are able to keep your lips at their best, it is vitally important that you get your hands on the lip balm that will be useful to you. EOS is a brand that has emerged very recently and quickly took over the market in that regard. You will be able to find this product in a lot of different places, including drugstores, Target grocery stores and other sort of retail outlets. When this is what you are looking for, EOS is the brand that you will want to turn to for a number of different reasons.

The history of this company

If you are going to begin purchasing this product, it is important to realize how it came to be. This product was always customer oriented, because the manufacturers made it due to the fact that women were not satisfied with their current lip balm. They were not satisfied with it due to the fact that Chapstick was difficult to find deeply inside of their purse. It also was not a very attractive option and had some hygienic issues.

They made a lot of different changes with the EOS lip balm product and allowed people to get everything that they need when it comes to applying it and looking great and keeping your lips healthy.

There are a lot of flavors available, including vanilla mint, strawberry sorbet and berry blast, https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA. The reason for this is that people love variety and you will be able to figure out what you like the most from a case perspective and in order to properly condition your lips. You will be able to enjoy the results due to the fact that it is made with all-natural ingredients and that it is very effective.

Follow these tips so that you can purchase EOS.

Visit the website at evolutionofsmooth.ca.