When asked about how she developed the idea of incorporating dresses into her line, Kate Hudson responded by saying that she is focused on taking the active girl out of town and maintaining her casual wear by wearing Fabletics clothes. Kate asserts that she can wear athleisure on a date night. She continues to posit that athleisure has become accessible and is even comfortable for persons working in the offices. Athleisure works with augers well in any function be it out of town functions, dinner, date or having good times with friends.
Hudson contends that she is not sure whether one can do light exercises or even hike in the dresses. She asserts that the dresses are worn for comfort purposes. One may be active in them and enjoy mobile experiences. Hudson says that one will not have troubles of getting out of a car. When asked about wearing regular bras with the dresses, Hudson asserted that they had dresses such as Tropez dress that comes with in-built bras.
Hudson was asked how she managed to keep her designs sexy but sturdy. In her response, Hudson said that designs of Fabletics are geared towards making people active. This is because most designs are performance focused. Hudson’s brand seeks to ensure that people feel protected without compromising their femininity and sexiness. When discussing about making athleisure high fashion, Hudson replied by positing that the subscription-based athleisure brand is focused on motivating people to be healthy. Hudson argues that for one to undertake high fashion, he or she will need to pay a higher price. Hudson said that owing to her direct contact with consumers, she is able to provide same quality performance at half price. This information was originally reported on Marie Claire Magazine as highlighted in the following link http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
Adam Goldenberg, Don Ressler and Kate Hudson are the founders of Fabletics. Ressler and Adam are the co-CEOs of JustFab Inc. The three came together to form the company owing to the gap in active wear market. Despite the existence of many luxury brands, none was offering stylish and high quality gear at a reasonably affordable price. Because of this situation, the three joined forces in 2013 to create the Fabletics brand. In July 2014, the corporation expanded its operations to France, United Kingdom and Germany. In September of the same year, the company made its way to Canada. By January 2015, over a million orders had been shipped. The company launched its men’s line and expanded to Spain and Netherlands in June 2015. In September and October 2015, Fabletics opened six retail stores in the United States. This information was originally reported on Fabletics as posited in the following link http://www.m2woman.co.nz/2-kate-hudson-reveals-7-super-easy-moves-to-achieve-her-envious-body/