Leonardo DiCaprio is a famous actor but also a businessman who invests only in good causes. For example, he invested in “Love in the Wild” a company that supplies seafood to the American market. DiCaprio’s interest in Love and Wild was informed by the firm’s sustainable production business model. He cares for the environment, and he is a board member of the World Wildlife Fund, the National Resources Defense Council, National Geographic’s Pristine Seas, Oceans 5, and the International Fund for Animal Welfare. And so when DiCaprio invested in Livio Bisterzo’s Green Park Brands specifically in the company’s product Hippeas, Bisterzo felt honored. As an entrepreneur, the investment from DiCaprio meant that Bisterzo business model which encourages sustainable production and healthy natural snacks resonates well with the actor’s ideals.
DiCaprio’s investment was accompanied by another investment from Strand Equity Partners, a Chicago-based private equity fund. Bisterzo’s new partners channeled an undisclosed amount of cash at Hippeas. Bisterzo could only confirm that since the company was founded, it had received $2.5 million from investors. DiCaprio would later decide to donate the shares he had bought in Green Park Brands to the Amazon’s farming communities
Hippeas is a natural and a healthy snack produced from chickpeas. The product found in various American stores such as Albertsons, Vons, and Starbucks among others comes in different flavors, for example, Bohemian Barbecue, In Herbs We Trust, Happenin’ Hickory, etc. Hippeas are produced from chickpeas which are legumes, and they help in fixing nitrogen in the soil enhancing its fertility. Bisterzo encourages sustainable production by donating through “Farm Africa” a portion of his company’s profits to chickpeas farmers in East Africa.
Hippeas hit the American and the U.K’s snacks market when consumers are leaning towards natural and healthy products produced in a socially conscious manner. Statistics indicate that snacks produced from chickpeas grew by 153% last year. Who knows? This year’s growth may be bigger. In fact, Livio Bisterzo is optimistic that Hippeas will generate over $11 million in revenues this year.
Livio Bisterzo is an Italian entrepreneur. He has founded or co-founded various businesses including Kyoku and Little Miracle among other companies. He attended the prestigious London’s University of the Arts. He is a gifted marketer, and his business interests range from hospitality, consumer products, and lifestyle businesses. Presently, he resides in Los Angeles with his three kids. He believes that the future can be better as he focuses his mind on developing products that are health and socially responsible.