During the fall of freshman year, Ryan Emmons and his friend Matt Meyer joined hands to open a water brand. Despite being one of the less liked types of beverage, it is the most popular among consumers. Ryan saw this potential and made a decision to venture into it.
Contribution to Great Success
Over a short period of only three and a half years, the company had realized a valuation of $10 million. Ryan attributes this immense success to the application of a working slogan, “drink healthy, drink sustainably, and drink ethically.” The slogan managed to create a fierce bond with consumers, a bond he hopes will continue.
Other features that made the Waiakea Water so popular is the fact that it is packed in environmentally friendly bottles. It has an extensive range of health benefits and focuses on giving back to the community.
Health Benefits of the Water
The water is harvested from the active Mauna Loa Volcano, which is one of the purest sources of water globally. The water passes through 14,000 feet volcanic making it collect health-promoting minerals including magnesium, calcium, and potassium.
The same water is also rich in alkaline and electrolytes. These two components help fight the body’s acid reflux, balance the body fluids, and fight osteoporosis.
Within three years and half of its inceptions, the company had already realized 4000% growth. Ryan says the support from other beverage entrepreneurs has also played a part in the growth.
Especially if you consider the company is very new, while some of those are over 50 years old. That year saw the company improve from selling 2,304 cases daily to 122,400 cases, which is equivalent to 170% growth rate.
Waiakea Water partners with a company in Long Beach, California to have the water bottled. These bottles are made from recycling materials and consume 85% less energy.
Although the water has to be pumped for 2,500 feet through stainless steel pipes, the company manages a recharge rate of 1.4billion gallons daily. It takes a maximum of 30 days to regenerate water from the source to the refilling station.
Ryan Emmons, a Santa Barbara California native, believes in giving back to the community. For every bottle of Waiakea water bought, 650ml is donated to the needy communities. The donation is made through their charity partner, PumpAid. So far, the company has managed to give 500 million liters of water to the needy communities in Africa.
Learn more about more Waiakea Water: http://www.foodnavigator-usa.com/Manufacturers/Meet-the-entrepreneur-behind-Waiakea-Hawaiian-volcanic-water